Skip to content
English
MLS / Association Staff Login
  • There are no suggestions because the search field is empty.

Lead Routing

How are leads routed from your webpage

General Routing Rules

Leads are generally routed to the listing agent for inquiries specific to a property, or to a selected member for direct messages.

 

The 5 Lead Assignment Scenarios

  • Creating a New Account: When a consumer creates a general account, they are initially connected to the site's default "MLS Admin". Future inquiries regarding specific listings will route to the listing agent.

     

  • Contacting a Specific Member: If a consumer creates an account while contacting a specific member (via profile or listing page), they are connected directly to that member. The member receives an email and sees the lead in their Dashboard.

     

  • Submitting a Listing Form: Forms such as "Request showing" or "Get more info" are sent directly to the listing agent. Even if the consumer is already connected to a different member, specific listing inquiries are still routed to the listing agent.

     

  • Messaging from Member Directory: For new consumers, messaging a member connects them to that agent and triggers a Dashboard/email notification. If a consumer is already connected to "Member A" but messages "Member B," "Member B" will receive the notification.

     

  • Saving a Search: If a consumer saves a search without contacting an agent, they remain connected to the default MLS Admin. Saved searches are visible on the website and in the Dashboard activity stream.

     

Notifications

When a member receives a new lead message, they are sent an email containing the lead's message, contact details (name, email, phone), and the specific property address if applicable.